Collect More Failures: The Counter-Intuitive Path to Success | EF EP 92

Want to know what it really takes to build something in dance music? When Jason Euler's emails to Relentless Beats went unanswered, he didn't just try again - he threw his own block party, betting everything he had. We're talking maxed-out credit cards, a pink slip against his car, and a call to his mom saying, "If this fails, I'm moving home."
From losing thousands in a single night to massive success, Jason's journey proves that the people who 'make it' in this industry aren't the ones who never fail - they're the ones who refuse to stay down. Now, as Senior Director of Partnerships at Relentless Beats, he reveals exactly what it takes to turn setbacks into comebacks.
Key Takeaways:
- How to approach industry relationships with zero expectations
- Specific strategies for adding value before asking for anything
- When to go all-in vs when to pivot
- The exact mindset shifts that transform rejection into opportunity
- Practical ways to build resilience in tough moments
- How to turn small losses into long-term wins
- Strategic risk-taking: knowing when to bet big
- Building genuine connections in a competitive industry
Ready to level up your music career? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: https://patreon.com/oliviamancuso
Stop letting fear of failure hold you back. Hit play now to learn how collecting rejections might be the key to your success.
Connect with me: @oliviamancuso__
Video Editor/Audio Engineer: James Fixx
00:00 - The Resilience Factor in Music
03:11 - From Baseball to Beats: A Journey of Passion
05:59 - Building a Business from Scratch
09:03 - The Power of Grit and Mindset
12:09 - Organizational Strategies for Success
14:50 - The Independent Artist's Perspective
17:56 - Embracing Failure as a Stepping Stone
20:58 - The Knowledge Gained from Risk
22:56 - Chasing Dreams with a Safety Net
23:52 - The Importance of Relationships in the Industry
26:04 - Giving Value Without Expectation
28:18 - Building a PR Strategy for Artists
30:58 - Connecting with Audiences Through Vulnerability
32:19 - Trust and Intentions in Collaborations
34:09 - Understanding the Industry Dynamics
36:02 - Empowering Others in the Music Scene
37:28 - Mindset Over Skills for Success
39:32 - Authenticity and Self-Discovery
42:18 - Taking Responsibility for Your Journey