March 27, 2025

Collect More Failures: The Counter-Intuitive Path to Success | EF EP 92

Collect More Failures: The Counter-Intuitive Path to Success | EF EP 92

Want to know what it really takes to build something in dance music? When Jason Euler's emails to Relentless Beats went unanswered, he didn't just try again - he threw his own block party, betting everything he had. We're talking maxed-out credit cards, a pink slip against his car, and a call to his mom saying, "If this fails, I'm moving home."

From losing thousands in a single night to massive success, Jason's journey proves that the people who 'make it' in this industry aren't the ones who never fail - they're the ones who refuse to stay down. Now, as Senior Director of Partnerships at Relentless Beats, he reveals exactly what it takes to turn setbacks into comebacks.

Key Takeaways:

  • How to approach industry relationships with zero expectations
  • Specific strategies for adding value before asking for anything
  • When to go all-in vs when to pivot
  • The exact mindset shifts that transform rejection into opportunity
  • Practical ways to build resilience in tough moments
  • How to turn small losses into long-term wins
  • Strategic risk-taking: knowing when to bet big
  • Building genuine connections in a competitive industry


Ready to level up your music career? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: https://patreon.com/oliviamancuso

Follow Jason's journey

Stop letting fear of failure hold you back. Hit play now to learn how collecting rejections might be the key to your success.

Connect with me: @oliviamancuso__


Video Editor/Audio Engineer: James Fixx

Chapters

00:00 - The Resilience Factor in Music

03:11 - From Baseball to Beats: A Journey of Passion

05:59 - Building a Business from Scratch

09:03 - The Power of Grit and Mindset

12:09 - Organizational Strategies for Success

14:50 - The Independent Artist's Perspective

17:56 - Embracing Failure as a Stepping Stone

20:58 - The Knowledge Gained from Risk

22:56 - Chasing Dreams with a Safety Net

23:52 - The Importance of Relationships in the Industry

26:04 - Giving Value Without Expectation

28:18 - Building a PR Strategy for Artists

30:58 - Connecting with Audiences Through Vulnerability

32:19 - Trust and Intentions in Collaborations

34:09 - Understanding the Industry Dynamics

36:02 - Empowering Others in the Music Scene

37:28 - Mindset Over Skills for Success

39:32 - Authenticity and Self-Discovery

42:18 - Taking Responsibility for Your Journey