Consistency in Your Music Brand Identity with REAPER | Elevated Frequencies #48
Do you always need to keep consistent in your artist branding? When can you begin to experiment and explore new branding elements? What parts of your music identity are recognizable as unique to you? REAPER shares their expertise on building a consistent brand, while leaving room for evolution.
In this episode, we cover:
- How to explore other music genres while maintaining your recognizable brand
- Having identifiable branding markers, like REAPER’s signature mask
- An intro to the Drum & Bass genre
- Appreciating live music and the artist behind the decks
Known for their signature masked appearance, REAPER is a unique drum & bass flavor that piques the interest of Bass music enthusiasts across the spectrum. Following their debut, REAPER has had a massive touring schedule, joining Kayzo on both of his 2021 and 2022 NA tours as well as performing at major festivals, including Insomniac’s EDC Las Vegas, Nocturnal Wonderland, EDC Orlando, Countdown NYE, Excision’s Lost Lands, and many more. REAPER’s latest project, CHALLENGER, is the culmination of over two decades of production experience. Their music is a portal to the new era, a gateway to Drum & Bass.
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00:00 - Intro to REAPER
03:15 - REAPER's Mask as a Brand Mascot
09:04 - Evolution on Brand Identity
11:04 - Intro to the Drum & Bass Genre
13:05 - Festival Culture in the UK vs US
15:14 - Music Genre Crossovers
18:30 - Knowing When to Experiment With Your Sound
21:20 - Consistency in Your Music Brand
23:40 - Introverted vs Extroverted DJs
25:07 - The Importance of Social Skills as a DJ
26:30 - Progression of Your Sounds and DJ Sets
29:10 - The Future of Drum & Bass in America
30:48 - How to Get Into Drum & Bass
33:06 - Getting to Know the Artist Behind the Deck
34:24 - Appreciating the Music Rather Than Partying
38:30 - Unplugging at Shows
44:00 - Future Plans for REAPER
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