May 23, 2024

How to Start Your Own Record Label with Maxinne | Elevated Frequencies #50

What does it take to create your own record label? What are the benefits of having your own label? How can you take control of your music career by running releases and events? 

This interview with Maxinne shares her step-by-step experience in creating Red Alert Records.

In this episode, we cover: 

  • A comprehensive guide on creating your own label 
  • The level of control you have over your music career when you have your own label 
  • How to set up label operations and build a brand 
  • How to balance building a label with your own music career 

Maxine is a DJ, producer, and founder of Red Alert Records, known for her groove-driven percussion, catchy vocals, and infectious bass lines. Maxinne has gained global recognition for her exclusive releases on Toolroom Records, Saved Records, and Knee Deep In Sound, as well as regular features on various line-ups in Ibiza, Italy, and the UK, including the Labyrinth and Resistance official pre-parties at Tantra Ibiza, Café Mambo, Sankeys, and DJ Mag.

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Chapters

00:00 - Intro to Maxinne

02:20 - Resurgence of Music Events

03:20 - Recent Show Experiences

05:05 - Building Your Own Record Label

06:15 - Reasons to Have Your Own Label

12:20 - Branding of Red Alert Records

13:58 - Step-By-Step of Starting a Label From Scratch

19:50 - Overcoming Perfectionist Tendencies

22:15 - Patience in Building A Brand

24:19 - A New Way to Connect With Your Audience

28:17 - Setting Up A&R Operations

32:50 - Vetting Artists for Your Label

37:45 - Balancing Your Label and Music Career