Mastering Career Pivots with Barclay Crenshaw | Elevated Frequencies #33

olivia (00:16.202) Okay, perfect. All right, so let's get right into it. You made this big announcement just a couple months ago. I think it was like at the end of November. How are you doing? Like, how are you feeling right now?

Barclay Crenshaw (00:31.338) I feel great. I feel, I'm not gonna say that I was trapped, but I do feel a sense of freedom. And I'm just doing exactly what I wanna be doing, and it's really awesome.

olivia (00:48.826) That is really awesome. A big theme of this show is people end up not being in alignment with like why they started their music careers. And to fall back in alignment is a beautiful thing. So I was told that you went on like this journey, like a wellness kind of exploring your creativity.

Barclay Crenshaw (01:00.501) Yeah.

Barclay Crenshaw (01:15.657) Yeah.

olivia (01:15.722) journey to help you finalize this decision. I'm curious what that entailed.

Barclay Crenshaw (01:23.01) It was kind of a multi-part life journey. So I sold Dirty Bird like a year and three months ago. Then I went through a three-month, oh my God, I sold Dirty Bird era. Then I started to get okay with it.

Barclay Crenshaw (01:49.086) I've been talking to the same guy for probably 10 years. His name is Mike Monday. He's kind of like a time management guru, I guess you could say life coach. It's almost to the point where he's my manager. He just keeps my head on straight, but we just have a weekly meeting and he lives in Australia. And he's all about just...

making tons and tons of music and then just whittling it down. But just keep making tons of music instead of making one thing and beating it to death. I'll get to the point. But so I said, what would be the last albums that I made took like a year, two years, nine months? And I was like, what would be the most?

the thing that I don't think that I could do. And so I said, I'm gonna make an album in 80 days. And that's just like a reference to like around the world in 80 days and all that stuff, all these books that I read when I was a kid. And I also said, I'm gonna do this whole thing where I'm gonna like take cold showers and work out every day. And it just became this whole thing. And I did it and it was really hard.

Cause I was even on like family vacations and stuff and, but it was great. I made it. And I really challenged myself during it as well.

olivia (03:25.114) That sounds pretty incredible. And I'm curious, how was it different solely focusing on making an album, making music compared to all of the other things you did with the Dirty Bird Project, the festivals, the this, the that? I mean, that was a whole brand with multi, you know, faceted whatever. And now you're just focusing on the music. Did that feel good to get back to that?

Barclay Crenshaw (03:50.654) Yeah, I think that's one of the main reasons why I sold Dirty Bird is because I got to a point where I was spending hundreds of hours on two festivals, more than hundreds of hours and trying to make records, doing a huge clothing operation.

record label with like a release every week or every two weeks, listening to demos, listening to promos, touring kids. And I was like, you basically whittled it down to where you're releasing like two records a year. And they're like,

to be honest, they're not even like your best records anymore. They're just like, you're just making it. You're just kind of hanging on. And this is what I'm telling myself at least. I don't know what anyone else thinks. And I was like, you know what? What in the world did you get in this for? To like run a corporation? I don't think so. So.

I always loved hip hop, jungle, funk, dub, everything. And somehow I got really good at making house music. Just because of where I was from, that was like what you could do to make it. And now I don't have to do all of these companies. So now I'm just doing that, like my original passion.

olivia (05:32.958) It's, it's a beautiful thing, but I mean, I don't want to put words in your mouth, but I know that building dirty bird and those festivals didn't happen on accident. Like you're, you are someone who's really good at building a community. And you know, um, as someone who has seen many of your sets as Claude and been in some of those special moments, um, one for me was your, um, uh, casino set at groove cruise, I think two years ago.

Barclay Crenshaw (05:47.266) Right.

Barclay Crenshaw (06:01.974) Yeah.

olivia (06:02.398) It almost, it felt like it just, it was a different sort of feel.

Barclay Crenshaw (06:07.21) That was just unplanned. I just walked up there.

olivia (06:11.638) I remember, we saw it and it was the best set of the weekend if I do say so myself.

Barclay Crenshaw (06:19.514) Always a way to go just believe random. I'm walking by They go. Hey, do you want to go on? I'm like, oh this looks fun. And then it just yeah, that's what happens

olivia (06:31.718) It was, and it felt like a community. I mean, everybody was sharing in this special moment of this wasn't planned, I can't believe we get to see this. And so that's something that you're naturally good at. And so I'm sure there's a lot of, I know that there's a lot of stress with running a brand like that, but I'm sure you have some happy moments and you feel good about what you did.

Barclay Crenshaw (06:56.078) I mean, Dirty Bird Campout is the greatest thing, greatest life achievement ever. As far as I'm concerned, that is just like my favorite festival and really was incredible. It's just so hard to execute. But all the things we were doing there, like the weird shows and

like performances that aren't music and the games and all these things. That's how you really get beyond just people listening to music, even like where they're making friends and becoming. There's so many people that come up to me and say that they became friends at Dirty Bird and now there's like they're still their best friends like 10 years later. I love hearing that. At the same time, I

It's so hard to execute that I really just wanted to see what would happen if I spent one full year and didn't do any of that stuff. Like none of the extra stuff. My New Year's resolution is gonna sound really weird, people, but it's don't start any companies.

Ha ha!

olivia (08:18.862) Damn, that's some overachiever shit. I respect it. I respect it. Okay, so I'm not as curious about what the feedback has been, but I'm curious how you are handling it.

Barclay Crenshaw (08:35.658) I'm handling it really well because I'm so focused that it almost, I mean, of course it matters what the feedback is, but to me, all that matters is that I'm doing it and I'm putting in the work and I'm making myself do really uncomfortable things that I wasn't doing before.

So like, nobody knows this yet. I'm actually gonna make myself super accountable right now, which is like one of the things where everyone gets, makes like, I'm trying to put myself in really kind of scary positions. So on this last album, I just went to London and I said, I'm gonna get all these people in the studio with me and it was terrifying. And I just made.

like 150 beats and I just went there and I just made it happen and it was absolutely terrifying. But I did it and it turned out amazing because I just did it. Like I just went and put all my focus into it and so my next one that no one knows that I'm doing that I just decided I'm doing yesterday is I'm gonna go to Atlanta and I'm gonna do the same thing with like hip hop.

and it's going to be fucking terrifying. And I'm going to go to Atlanta and I'm going to fish out of water and it's going to be amazing. High hope. It could be a disaster, but I'm still doing it.

olivia (10:03.31) Really.

olivia (10:14.072) That's really cool. And listening to some of the recent stuff you've put out, I'm hearing, I mean, I don't want to be like a genre snob because I don't know what the hell I'm talking about, but I'm hearing a lot of like drill, like UK drill in there. I'm hearing hip hop. So is this the same version of you? Like, is this the same Barclay Crenshaw that was from before? Is this something totally new?

Barclay Crenshaw (10:40.13) So every project just has its own personality. The first project I actually went into the studio with live musicians and I was trying to recreate 90s hip hop with modern production. And that's kind of what the vibe of that project was. It was a little more lo-fi feeling, a little more like down tempo-y.

Barclay Crenshaw (11:04.51) This project has a really strong UK tinge to it, but I think you're gonna be super surprised when the whole thing comes out, because yeah, the first couple things were very grime influenced, but there's like full singing funk songs on this thing, and like, there's like ridiculous, you're gonna be like, what is this? I'm going everywhere.

olivia (11:25.262) Really?

olivia (11:30.622) Really? I mean, I think that's on brand for you though. You're always one to surprise and do something different. I mean, no two sets of yours that I've seen as Claude have been the same. So I think that makes sense that you're doing that in this new version of yourself.

Barclay Crenshaw (11:52.066) That's something that I'm really working on the Barclay stuff because it's so, it's exponentially harder to DJ at like seven different BPMs. And so previously my sets were a little more organized beforehand and I'm trying really hard to not have it be like that, but it requires a lot of practice and.

olivia (12:04.473) Yeah.

Barclay Crenshaw (12:21.726) I just have to really work on it because I don't want to person who goes to the New York show and then goes to the Chicago show the next day to be like, what the fuck that's like the same set that I just heard last night. That's I'm a hater. And I would be annoyed if that happened. I mean, some people do that. And that's okay. I'm not knocking it.

It's just not my personality and I would rather not do it if I don't have to.

olivia (12:54.062) Fair point. I don't like being an outfit repeater, so I can relate a little bit. That's a little different, but you know, I...

Barclay Crenshaw (12:58.062) Great. Okay, that's cool.

Well, not really. It's the same fashion is creative. It's like very fashion is like we're designing clothes right now for this project. And it's very thoughtful. And like, you have to have strong intent and like, know what you're doing a little bit or and just free. I don't know. It's not it's not nothing.

olivia (13:25.962) Yeah, that's, that's fair. So what, um, I mean, you just threw everything out the window and you said, fuck it.

Barclay Crenshaw (13:35.519) Yeah.

It's crazy because I had like even like a certain amount of money that I would make. And I and I'm looking at like what I'm doing next. And I'm like, Yeah, wow, the promoters are not on the same page as they used to be. But obviously not because they never they don't even know where they're getting it.

olivia (13:44.074) That's kind of what I was getting at.

olivia (14:00.058) Mm-hmm.

Barclay Crenshaw (14:01.278) And that's okay. I'm taking the risk. And I'm, I actually think it's gonna work out even better. I'm actually really optimistic. Because I'm just that person that's gonna work harder than you. Not you personally, I don't know how hard to work. Harder than most of the people that I know.

olivia (14:22.727) Probably.

olivia (14:27.806) Yeah, that assuredness in yourself is really, it's a key component to making a transition like this. You have to have the confidence or like the abundance mindset to understand that if this certain thing doesn't work out, I can put the pieces back together a different way. Like I've done it once, I can do it again.

Barclay Crenshaw (14:46.09) Yeah. I mean, I'm looking at this year and saying, we might not make anything. It's incredible. It's like, we might just like make our living expenses or whatever, but we're not going to, I don't think we're going to make money on this project. So, but I do think down the line, it could work out. I believe in it.

olivia (15:10.746) Well, that's the most important thing. And understanding that instant gratification is not realistic when you're building a new business, a new brand. It's not new to you, but new to some people. That's really important. One thing that I'm always really interested in is talking about the evolution of a artist's career and like, how do you know when it's time to pivot?

So for you, was it one moment? Was it a series of things?

Barclay Crenshaw (15:44.833) Um...

So I was never a good employee at any point in my life. I was an employee for a very long time. And after I sold Dirty Bird, I worked there for a year, but theoretically I was an employee and I just.

I love Dirty Bird and they're gonna do amazing, but I just wanted to get out of there. I just am not, I just need to run my own shop.

That's just kind of the way it is.

olivia (16:22.422) like that was the realization for you.

Barclay Crenshaw (16:25.49) Yeah, and also...

Barclay Crenshaw (16:30.99) I don't know, like I had done everything that I, I had done past what I imagined that I was going to do in that way past. I actually just did house music as kind of a, oh, let's just see if this works and then it worked and then I did it for 20 years. But I was actually a jungle DJ.

It was crazy. And if you listen to some of my very first house songs, they're literally jungle tracks in house beats, which is why they work.

I don't know, it's crazy. It's just so funny how things happen.

olivia (17:17.294) It is. And, um, it's interesting, like you saying, you're not a good employee. That's, that's my story too. I quit my job and started my own business. I don't work well with others. Um, thank you. It's very, it's, uh, it's very freeing, but that's not like the, um, that's not the vibe that like the general public who, you know, who doesn't know you would ever get from you, you have a great, you have a great like persona for.

Barclay Crenshaw (17:27.638) Congratulations. That's great.

olivia (17:45.962) I don't know, just being out in the public.

Barclay Crenshaw (17:49.226) Yeah, I wouldn't say I don't work well with people. I just don't.

Barclay Crenshaw (17:55.686) want to work on someone else's dream, necessarily for a paycheck. I would just rather, if I'm gonna just work, I would just rather work on my dream. I mean, I'm in a very privileged...

excellent situation. I can't be like, Oh, everyone can just do that. I mean, I will tell you, I did not make it I failed so many times you have no idea. I was a fucking disaster for many, many years. And I had tons of ideas that flopped. I couldn't get anything to work. I worked at all these places. It was a mess. And then suddenly I just popped out and it

started working and but it I had no easy path.

olivia (18:50.746) But it's not suddenly. It was those failures were the stepping stones to getting like you have to acquire those because those are the lessons. And like even if you're not actively realizing there's a lesson in there, it's helping you pivot towards the path you're supposed to be on.

Barclay Crenshaw (18:53.13) No.

Barclay Crenshaw (19:11.15) It's almost lucky that I didn't make it in the very beginning. My music was kind of crappy.

olivia (19:18.94) Well, I think, you know, I mean, some people believe, you know, in universal karma, whatever, I do think that like, when it's the right time, it's meant for you. And I think that any artist needs to understand that failure is part of the journey and like, you should be excited to get those losses because like that means you're closer to your win.

Barclay Crenshaw (19:31.114) Yeah.

Barclay Crenshaw (19:45.726) Yeah, I agree with that. Some losses I didn't learn anything from but in some of some of my did. Losses are just actual losses.

olivia (19:54.763) that can happen.

That's fair. That's fair. I mean, you can't like without the lows, the highs don't seem so great and you can't appreciate them as much, you know?

Barclay Crenshaw (20:07.57) Yeah, I think that's where I am now. I'm like, I'm thinking, you're just, you got complacent a little bit. You need to push into, I mean, I'll tell you, you're getting some good stuff out of me. So like, even when I wrote down my collab list, I wrote down a list of collaborations that I wanted to do. And.

I sat with it for a week and I was like, what are you doing? They're everyone on here is like gonna be super easy. They're all gonna agree to it. You're no like I'm saying like nobody is, there's no difficult like scenario on here. And then I was like, what if you wrote down the real collab list and you were like, oh.

like DJ Shadow, Offset, like the real collab list that you are scared to do, and then you went after that. And then I just said, fuck it, I'm gonna do the real list. And I'm starting to put it together, and who knows what's gonna happen. But I think that being super scared is the key. If it's really scary, it's probably good.

olivia (21:33.182) And I do believe in the power of like writing things down because I think it makes it a more concrete idea when you can start thinking about it and visualizing it. It seems just a little bit more attainable. A lot of people don't even bother because they say, you know, oh, that's not, that's never going to happen for me, you know, whatever it may be, but you put it out there.

Barclay Crenshaw (21:38.55) Yeah.

Barclay Crenshaw (21:55.018) Honestly, that's why I told you about Atlanta, because I'm just saying Atlanta's scary, it's gonna be tough, but if I tell people about it, then I'm definitely going. And then if I'm going, I'm gonna start contacting people. And if I'm going, I'm gonna be damn sure my folder of beats is really good. But if I just decide three days before,

olivia (22:07.747) You gotta do it.

Barclay Crenshaw (22:24.394) It'll be a mess.

olivia (22:26.358) Right. So what does that look like? You go to Atlanta and is it an all day intensive?

Barclay Crenshaw (22:33.47) This is where I don't know exactly, but when I went to London, I just rented a studio in a cool part of town. And I just camped out there and got on my DMs and called everyone I knew on planet Earth and tried to set some stuff up beforehand. And it got crazy in there. Eventually, at first, it seemed like no one was going to show up. And I panicked a little bit.

but then I just kept working and it worked out.

olivia (23:07.962) pretty cool.

Barclay Crenshaw (23:09.962) So that's what I'm gonna do the same thing. I'm gonna run to the studio and I'm gonna see what happens, but I'm gonna try to prep as much as I can. But I know that even if you get six people to say they're coming, maybe three of them are coming. You can't just count on everyone showing up and being like punctual and.

Barclay Crenshaw (23:34.264) We are all musicians.

olivia (23:36.662) Yes, yes. Creatives have their own schedule. Hey, you were on time for this interview, I think on the dot. I, so I do appreciate that, but that's, I mean, it's kind of like sales. It's like, you got to, you know, cast a wide net. I don't know what the, what the numbers are, but it's like out of every, like a hundred people you reach out to expect three to respond and you know, one, one deal to close. So.

Barclay Crenshaw (23:42.77) Oh, that's good.

Barclay Crenshaw (24:04.254) Yeah, that's something I started to even, you kind of nailed it on that because I even started to think of that philosophy in the production process. So I would say, I mean, I'm like revealing all these crazy things. But so I would make, I would say for the next three days, I'm gonna make beats that would fit this characteristic.

of collaboration. So you'd say like run the jewels DJ shadow pretty lights would all maybe be able to listen to the same files and maybe be into it, you know what I mean? Or like, T grisly Erica Banks, offset, blah, would all kind of maybe be able to listen to the same kind of files. So then I can have like a Oh, I can't get in touch with this person. Can I get in touch with this person? You know what I mean?

that's kind of where I'm at now, or I'm thinking of it in clusters.

olivia (25:11.234) who would say no to you?

Barclay Crenshaw (25:13.618) I don't know.

olivia (25:18.056) That would be so rude.

Barclay Crenshaw (25:20.458) I hope nobody.

olivia (25:22.03) So, um, wow. I mean, this is just, it's a real privilege to be able to pick your brain on this. Um, and really valuable. The majority of my audience are artists, aspiring artists themselves. And so to be able to hear from someone, you know, that they look up to that it's okay to take these risks.

and that you still have fears and doubts and you're pushing through them as you're trying something new, a lot of people need to hear that.

Barclay Crenshaw (25:58.91) Yeah, if you watch, I don't know if anybody knows this, but that whole 80 days thing to make the album, I actually filmed the clip every day of the 80 days. And it's running right now. And I've been watching it back. And there's days where I'm like, Oh, my god, I don't want to get the studio. No, it's a total nightmare. And I remember and then I don't know. It's

olivia (26:20.108) Yeah.

Barclay Crenshaw (26:27.494) Everybody has the same. It doesn't even matter if you're doing well or doing bad. Like everybody has the same problems. I still have the same problem starting a file that everyone does. And I still have the same like, do I have to go into the studio? Yes, you do have to go in that everyone else has. And all of it.

olivia (26:51.478) Yeah, it's a universal human experience that nobody is above. And I love the authenticity and the honesty, um, because what we tend to see on like social media and shit is people giving their highlight reel. I mean, I sure do. I don't, I mean, I, I do try to talk about some of the, you know, um, things ups and downs that I've been through, but for the majority of people, it's like, they just want to show what what's working well for them.

Barclay Crenshaw (27:19.218) Yeah, that's kind of human nature. You just show your it's like your resume or something.

olivia (27:26.554) Mm-hmm.

Barclay Crenshaw (27:28.242) Yeah, socials are complicated. I still don't know if I'm ever gonna nail that but trying to get better at it. I'm trying to just push stuff up that is interesting now. Before I was just putting anything up. And now at least I'm like, well, let's actually serve the people that are following us and just give them stuff that they might actually like. Instead of just putting up every fucking show clip.

olivia (27:37.667) well.

olivia (27:53.922) Yeah.

olivia (27:59.082) Yeah, well, those are fun too. But yeah, I mean, cause again, like you have built this community of people who are interested in you as an artist, but also as an experienced creator and someone who's given them these lasting memories. So it's cool that you're like, you're trying to give them a little bit more value.

Barclay Crenshaw (28:01.3) Yeah, but.

Barclay Crenshaw (28:15.846) Yeah, I'm trying to give away a lot of things and

think about it more like that. Like, it's not all about me. It's just, can I make someone's day like 5% better by just giving them something that I don't know? Just even if it's just like a DJ mix or anything.

olivia (28:41.91) Yeah. Well, again, like universal principle, you give and you receive more when you give.

Barclay Crenshaw (28:50.686) Yeah, I started something this year that was kind of uncomfortable as well, which is now I write a weekly newsletter, which is kind of it started out really hard. I was like, Oh, my God, how can I talk to people every week? But now I'm in the groove, I think I like it now. It's great. I talk about anything that is going on with me that week, or

olivia (28:58.697) Okay.

olivia (29:11.982) What do you talk about?

Barclay Crenshaw (29:19.782) like how something happened. Well, this is what it's been so far. I don't know how it's gonna develop, but it doesn't have any graphics. It's just in raw email. And I basically tell a story or talk about something that's happening and then usually give something away like a mix or a track that's unreleased or I...

or I show, I just link to the music video or something. So there's always something in there. If you like what I'm doing, then it's a great thing to sign up to. If you are like, oh, weekly email is gonna annoy me, then it's probably not for you. But I'm trying to actually get to that group that isn't annoyed by a weekly email. Do you know what I'm saying?

olivia (30:07.705) I'm out.

olivia (30:14.252) Yeah.

Barclay Crenshaw (30:14.954) I'm trying to get to that group of people that are like, oh, I actually do want to hear a mix from you because those are the people that are my people. And. Yeah.

olivia (30:21.305) Right.

olivia (30:25.548) Well, and they opt in so you know that they want something from you.

Barclay Crenshaw (30:30.878) Right, so I took the, the dirty bird list was like sprawling. And then I, I was doing like, hey, do you wanna come? I didn't just opt everyone in. I said, do you wanna come over here because this is what's happening over here. So my list is smaller, but at least I know that they're in there.

olivia (30:35.545) Mm-hmm.

olivia (30:45.238) Right.

olivia (30:55.498) Yeah, it's like the having, you know, I've talked about this on the show before, is it more valuable to have 10 people who really, really love what you're doing or 100 people who are just spectators, you know, and lurkers and that those 10 people are, they will go to the end of the earth for you, they'll go to all your shows, like they'll support you no matter what, that's way more valuable.

Barclay Crenshaw (31:10.198) Yeah.

Barclay Crenshaw (31:22.322) Yeah, I mean, we've had this conversation even in our office, my day to day manager's like, we're sending too many emails. And I'm like, no, we're not.

Because if you think you're getting too many emails, then this isn't your group. Like, we're actually talking to people that we hope want to hear from us.

olivia (31:39.674) Right, right.

olivia (31:45.082) Absolutely. Absolutely. And there are, like I said, they opted in. They're eager to see what you're doing. I mean, everything is shiny and new. Like, nobody knows what to expect, what your shows are going to be like, how they're going to be different. And so there's a lot of excitement there. And then getting the glimpse at like, you as a person, it's always fun to see, you know, how your favorite artists are when they're not on the clock.

Barclay Crenshaw (32:14.77) Yeah. So maybe you should sign up for it.

olivia (32:19.354) I will, I was going to say, I'm going to do it after this call. I absolutely will.

Barclay Crenshaw (32:26.398) I haven't written this week yet, but I think it's, I think I'm gonna give away the Wacomics from last year that people have been asking for.

olivia (32:36.538) Cool. Well, I think it's great that you're doing that. There's not a lot of artists to my knowledge that have them. And I know it's a pain in the ass, because I have one too, and mine's like a really short one. It's like a journal prompt a week. And sometimes I forget and I'm like, but I don't know, it's a pain in the ass to remember to do it. So props to you.

Barclay Crenshaw (32:38.058) Anyway.

Barclay Crenshaw (33:00.602) I mean, it's weekly and I've, you know, I really, I've been trying to.

just like process wise, just to give you some insight. I've been trying to figure out like, you know how, I don't know if you know what I'm talking about, but basically when I'm, I was just flailing before like, we gotta do everything. Why isn't our TikTok massive? Blah, blah, you know what I mean? And so then this year I was like, what can we do that isn't?

just so extremely stressful where there isn't a fire alarm every day. And so I just wrote down a list of like seven or eight things. And I'm like, if we can just do these seven or eight things every month and release a track every six weeks, we can achieve this. And it's better than what we were doing before where we were like, oh my God.

Facebook just started shops or whatever. Do you know what I mean? So it's like, my thing is I'll write a weekly newsletter. I'll edit I used to be the video editor, I'll try to edit something really cool. That is like a quality post and do one of those every week. And then we can just have like side posts. But I'll try to do one quality post a week. I'm going to do one limited clothing item a month.

olivia (34:07.546) Right.

Barclay Crenshaw (34:32.054) but then have like a regular shop. And then one super, like a super content piece a month, which is like a filmed DJ set or a music video or unreleased EP. And that's it. And a music release every six weeks. I mean, that is enough. That's a lot of work.

olivia (34:56.058) That is, yeah, that's a lot, but.

Barclay Crenshaw (34:58.146) but it's not an unachievable list. It's not like, and I'm gonna be the best TikTok star, and I'm gonna be this, I'm gonna join the Olympic decathlon team, and I'm gonna get Mazda energy drink sponsorships. And like, I'm just trying to keep it to a manageable level. Right.

olivia (35:01.018) Right.

olivia (35:05.146) Right.

olivia (35:12.538) Right, right. And me on Twitter and totally, totally. And, you know, I, so what I do, you know, my day job is I'm a branding consultant. And that is something that I preach to every client that I bring on. I said, you know, this bank client, you don't need to be on TikTok. Okay, you're a bank. You don't need to be on TikTok, you know, and this personal stylist, like why you don't need to be on Twitter.

because people are going to Twitter for news, you just need to pick a few things that you can do really, really well and focus on those. And you'll experience exponential growth just from doing that. And I mean, this is exactly synonymous with how we started the conversation of you just focusing on your music, right? It's all about simplifying.

Barclay Crenshaw (35:47.361) Yeah.

Barclay Crenshaw (35:58.292) Yeah.

It's like during the pandemic, I tried to trade stocks. And then I was like, what are you doing? Like, you're not good at trading stocks. You should just make more music. How are you gonna actually make money? Be good at being good at trading stocks or making music?

olivia (36:05.402) Hahaha!

olivia (36:14.33) That's not funny.

olivia (36:26.618) Mm-hmm. You know, you got to try it. You got to try things sometimes, but that's really funny

Barclay Crenshaw (36:32.342) But I was saying like, it takes a few of these like, side wild goose chases to realize you should really do your core competency. And if you're actually good at something, your chances of succeeding are so much better if you actually just focus on it.

olivia (36:56.218) That's perfect. Perfect advice. I, I love that. And this conversation has been such a pleasure and an honor. Thank you for giving me and others who will see this, um, like an inside view of your brain. It's pretty cool.

Barclay Crenshaw (37:14.786) Thank you.

olivia (37:16.25) Yeah, this was awesome. So thank you so much. This was my core competency, I guess you could say. Well, I hope you enjoy Atlanta. Good luck. I'm excited to see what comes out of that.

Barclay Crenshaw (37:17.366) It's a great problem. Thank you. You're a good interviewer.