April 25, 2024

Matching Your Artist Brand to Your Beliefs with Lucati | Elevated Frequencies #46

We're running it back with Lucati!

How can you take part in controversial conversations and still get booked? How can you share your beliefs in a productive and open way? What do you do when you realize your take isn't quite right? 

In this conversation with Lucati, we talk about his ability to own his voice and engage his audience in a real way. In this episode, we cover: 

  • Finding purpose in your art 
  • Standing up for your beliefs, but knowing when to admit if you were wrong
  • Building a community that wants to engage in real conversations 
  • The fear of being controversial and owning your point of view 

Lucati is a DJ and producer with over 10 years in the House music scene. Garnering support from House music legends such as Claude Von Stroke, Dennis Ferrer, Green Velvet, Chris Lake, Lee Foss, and countless others has brought Lucati into the spotlight. He's played at EDC Vegas, EDC Mexico, HARD Summer, and more. Mixing deep, unrelenting grooves with sensual minimal vibrations, Lucati's one-of-a-kind sound emerges at the forefront of the new wave.

Special thanks to DJ Simoné and Key Club Studios for hosting our conversation!

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Chapters

00:00 - Intro to Lucati

02:30 - Finding Purpose in Your Music

05:59 - Voicing Your Opinion as an Artist

08:55 - Glorifying Artists in EDM

10:30 - Standing Up for Your Values

14:50 - Matching Your Branding to Your Beliefs

17:25 - Building a Music-Focused Community

20:50 - Overcoming Fear of Using Your Voice

23:55 - Finding Authentic Industry Connections

27:30 - Engaging in Meaningful Conversations

29:20 - Fear of Being Controversial