Feb. 20, 2025

Tired of Making No Money? Industry Experts Share Their Solution | EF EP 87

Tired of Making No Money? Industry Experts Share Their Solution | EF EP 87

Want to know why most DJs struggle to make a living while others build sustainable careers? In this special episode from Chicago Music Nexus, a powerhouse panel of industry experts breaks down the revenue streams you're probably missing and the mindset shifts needed to monetize your brand effectively.


From sync licensing deals worth $80,000 to building academies and D2C revenue streams, our panel reveals how thinking beyond gigs could transform your financial reality in dance music. If you're tired of struggling to make ends meet in this industry, this conversation is your wake-up call.

Key Takeaways:

  • Why relying solely on gigs is a dangerous game
  • How to identify and leverage your unique value
  • The truth about building multiple revenue streams
  • Real numbers: What's possible beyond performing
  • Why your personal brand matters more than ever
  • Practical steps to start monetizing your expertise
  • How to build sustainable income in dance music

🎫 EXCLUSIVE ANNOUNCEMENT: Year One loyalty tickets for Chicago Music Nexus 2025 dropping soon! Follow @chicagomusicnexus for first access to early bird pricing and exclusive perks.

Ready to level up your music career? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: https://patreon.com/oliviamancuso

Featured Experts: Mike Salvione, Celia Rose - What Up Pitches! Anj Fayemi - Rivet App

Don't let another year go by struggling to make money in music. Hit play now to learn how to turn your passion into profit.

Connect with me: @oliviamancuso__

Video Editor/Audio Engineer: James Fixx

Chapters

00:00 - Introduction to Chicago Music Nexus

06:02 - Monetizing Your Personal Brand

11:58 - The Importance of a Strong Brand

18:00 - Exploring Revenue Streams Beyond Gigs

23:56 - The Need for Diversification in Revenue

25:08 - Building a Brand Beyond Music

27:36 - The Importance of Relationships in the Industry

28:37 - Monetizing Your Fanbase Authentically

30:01 - Creating Value Before Selling

32:02 - Navigating Networking and Value Exchange

33:44 - Challenges in Monetizing Your Brand

37:04 - Best Practices for Merchandising in 2025

40:35 - Maintaining Authenticity Throughout Your Career

41:51 - Transitioning to Full-Time Creative Work

45:48 - Defining Your Brand Beyond Aesthetics