Videos

Oct. 23, 2025

$9K Debt to $200K Months: Marketing Events When Nobody Knows You | EF EP 122

Think you need a big budget and industry connections to throw successful events? Kyle Cassico proves otherwise. He went from $9,000 in credit card debt to building a thriving experiential company, and his guerrilla marketing tactics work whether you're throwing your own events or trying to get booked. Kyle breaks…

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Oct. 16, 2025

"Going Viral Changed Everything": Lawrence James on Breaking Out of Your Local Scene | EF EP 121

Think you need millions of followers to break out of your local DJ scene? Lawrence James from Crossfader proves that one viral video can change everything - but only if you know what to do next. Lawrence went from playing the same local clubs seven nights a week to touring…

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Oct. 9, 2025

Stop Being Broke: The Financial Wake-Up Call Every DJ Needs | EF EP 120

Think you need to wait until you're making six figures to start planning your financial future? Think again. DJ and financial advisor Danner destroys every excuse artists make about money management and reveals why wedding DJs often out-earn nightclub residents by thousands. This isn't your typical "save money" advice -…

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Oct. 2, 2025

The Secret to Packed Shows (Hint: It's Not Big Names) | EF EP 119

Why do some artists pack rooms while others play to empty floors? It's not about follower count, label releases, or who you know. BINGEWATCH from Blind Tiger cracked the code - he built a brand so trusted that people show up before they even know who's playing. In this conversation,…

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Sept. 25, 2025

How to Turn Your Culture Into Your Competitive Advantage w/Henry Fong | EF EP 118

Think you need to post every day to stay relevant? Henry Fong went from viral post after viral post to completely rethinking his social media strategy - and discovered something way more powerful than chasing algorithms. While most artists are burning out trying to keep up with content demands, Henry…

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Sept. 18, 2025

Stop Copying DJs: Layton Giordani & Parker Cohen on Creating Your Own Lane | EF EP 117

Think you need to follow someone else's blueprint to make it in dance music? This conversation with Layton Giordani and Parker Cohen, co-founder of Metatone, will completely change how you think about building a lasting career. Fresh off his performance at ARC Music Festival, Layton rarely gives interviews - but…

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Sept. 11, 2025

'I Don't Care About Your Follower Count': Slugg's Music-First Philosophy | EF EP 116

Most labels won't sign you without 10,000 followers. Slugg's Get Busy label will sign an artist with 20 followers if they make better music than someone with 20,000. This conversation will completely change how you think about building a music career in the social media age. While the industry obsesses…

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Sept. 7, 2025

Discipline over Talent: Bijou’s Story

Discipline over Talent: Bijou’s Story After 13 years of building a career around G-House, Bijou was ready to quit. He felt burned out, hated his music, and was lost on where to go next. But instead of walking away, he rebuilt his entire life, proving that success in the music…

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Sept. 4, 2025

"I ALMOST QUIT DJING": Bijou's Brutal Career Reset | EF EP 115

Most artists think talent is enough. Bijou proves that discipline is what separates the successful from the struggling. After 13 years of building his career around G-House, he hit a wall - he hated his music, hated touring, and wanted to quit everything. Instead of giving up, he rebuilt his…

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Aug. 28, 2025

The Uncomfortable Truth About Who's Really Winning in House Music | EF EP 113

Most artists won't say this out loud, but DJ Lady D will: the house music scene has a problem, and it's not what you think. Chicago's House Music Queen is calling out the uncomfortable truth about who's really getting rewarded in dance music - and it's not always the people…

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Aug. 21, 2025

How to Build Multiple Revenue Streams as an Artist | EF EP 113

Think you need to stay in one lane to build a successful music career? Night Tales just proved that wrong by creating CLR (Colour, Love, Rhythm) - a groundbreaking event series that's taking them around the country. CLR is a hybrid experience that partners with local bands, dancers, and cultural…

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Aug. 14, 2025

The Industry Will Change Whether You Like It or Not: Gene Farris' Strategy | EF EP 112

The music industry will change whether you like it or not. Chicago house legend Gene Farris has watched it transform completely over three decades - from needing vinyl releases to get overseas gigs to watching sync buttons replace beatmatching skills. His survival strategy? Build your own infrastructure. With over 500…

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Aug. 7, 2025

From 30 to 400 People in 12 Months: How to Build Your Own Scene | EF EP 111

Most DJs complain about not getting booked. Sarat, a drone pilot and DJ, created his own bookings instead. In just one year, he grew his sunrise sets from 30 people to 400+ people by building the scene he wanted to be part of. Starting with nothing but a unique perspective…

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July 31, 2025

The $3 Million Marketing Strategy Every Artist Needs to Know | EF EP 110

Think you need millions of followers to build a successful music career? This conversation with Alex Hilburn, Co-Founder of Surge Marketing, will completely change how you think about fan engagement and marketing. While most artists are burning money on digital ads and chasing follower counts, Surge has generated $3 million…

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July 26, 2025

The Art of Reading the Room: How to Master Any Crowd as a DJ (with Ms. Mada)

The Art of Reading the Room: How to Master Any Crowd as a DJ You're a DJ, and you know how tough it is to play for every type of crowd. One night, it's first-timers; the next, it's your dedicated regulars. How do you keep everyone locked in and still…

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July 24, 2025

When Everyone Has a Label: The New Rules of Music Collaboration with Kyle Watson | EF EP 109

THIS EPISODE IS SPONSORED BY DEEP TROPICS. Deep Tropics is an immersive dance experience in the heart of Music City, Nashville, where party truly meets purpose. Known as the most sustainable festival in North America, Deep Tropics is an energetic celebration of culture, community, and the planet. Catch headliners like…

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July 17, 2025

How to Build a Profitable Music Career by Serving Fewer People | EF EP 108

THIS EPISODE IS SPONSORED BY DEEP TROPICS. Deep Tropics is an immersive dance experience in the heart of Music City, Nashville, where party truly meets purpose. Known as the most sustainable festival in North America, Deep Tropics is an energetic celebration of culture, community, and the planet. Catch headliners like…

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July 10, 2025

I Spent $15K on a Studio That Got Destroyed in 2 Months | EF EP 107

For a deeper dive into what to do when crisis hits your career - including why every DJ needs business insurance, how to move through setbacks without losing momentum, and the emotional regulation skills that separate successful artists from those who give up - listen to the full episode on…

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July 3, 2025

Why Your Ego Is the Biggest Threat to Your Music Career | EF EP 106

THIS EPISODE IS SPONSORED BY DEEP TROPICS. Deep Tropics is an immersive dance experience in the heart of Music City, Nashville, where party truly meets purpose. Known as the most sustainable festival in North America, Deep Tropics is an energetic celebration of culture, community, and the planet. Catch headliners like…

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June 26, 2025

The Space Miami Formula: How to Handle Any Crowd | EF EP 105

Want to know how to read and control any room, no matter how diverse the crowd? Ms. Mada's unique perspective as both booking operations manager and resident DJ at Space Miami offers insights that most artists never get access to. From handling Miami's most eclectic crowds - mixing Space regulars…

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June 21, 2025

Can't Get Booked? Book Yourself (with Josh Baker)

Can't Get Booked? Book Yourself (with Josh Baker) Can't get booked as a DJ? The answer isn't sending more demos—it's building your own stage. In this video, DJ, producer, and entrepreneur Josh Baker breaks down the raw, unfiltered story of how he went from throwing parties in a field with…

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June 19, 2025

How to Take Your Music to New Cities with Jeff Sorkowitz | EF EP 104

Want to expand your music career beyond your home market? Jeff's strategic approach to building Short Circuit across multiple cities offers a blueprint for sustainable geographic expansion. Jeff reveals how he identifies the right partners in each market and creates authentic events that resonate with local scenes while maintaining his…

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June 14, 2025

My 100k Follower Instagram Was DELETED – Why It Didn’t Affect My DJ Career with Hiroko Yamamura

My 100k Follower Instagram Was DELETED – Why It Didn’t Affect My DJ Career with Hiroko Yamamura Ever wonder what would happen if your entire online presence just... vanished? That's exactly what happened to DJ and meme queen Hiroko Yamamura. Her 100,000-follower Instagram page was deleted overnight, and in this…

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June 12, 2025

From House Parties to Throwing Festivals: Josh Baker's Journey | EF EP 103

Tired of waiting for someone to give you a chance? Josh Baker's story proves you don't need permission to start building something meaningful in music. Starting with literally nothing - a £20 generator and field parties where people told him to "turn this shit off" - Josh created his own…

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