Do you have a niche in your creative practice? A lot of people say you need one, but I don't. Instead of narrowing myself down to one niche, I focus on creating a strategic through-line in all my work. This way, I can explore and express myself without feeling like I need to stick to too specific of a brand.
Ky William and I sat down to discuss our creative strategies. In his music, he leans into new sounds to give his listeners something fresh every time.
