What does it take to create your own record label? What are the benefits of having your own label? How can you take control of your music career by running releases and events? This interview with Maxinne shares her step-by-step experience in creating Red Alert Records.
In this episode, we cover:
- A comprehensive guide on creating your own label
- The level of control you have over your music career when you have your own label
- How to set up label operations and build a brand
- How to balance building a label with your own music career
Maxinne is a DJ, producer, and founder of Red Alert Records known for her groove-driven percussion, catchy vocals, and infectious bass-lines. Maxinne has gained global recognition for her exclusive releases out on Toolroom Records, Saved records, and Knee Deep In Sound, as well as regular features on various line-ups in Ibiza, Italy and the UK, including the Labyrinth and Resistance official pre-parties at Tantra Ibiza, Café Mambo, Sankeys and DJ Mag.
Follow Maxinne: https://www.instagram.com/djmaxinne/?hl=en
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00:00 Intro to Maxinne
02:20 Resurgence of Music Events
03:20 Recent Show Experiences
05:05 Building Your Own Record Label
06:15 Reasons to Have Your Own Label
12:20 Branding of Red Alert Records
13:58 Step-By-Step of Starting a Label From Scratch
19:50 Overcoming Perfectionist Tendencies
22:15 Patience in Building A Brand
24:19 A New Way to Connect With Your Audience
28:17 Setting Up A&R Operations
32:50 Vetting Artists for Your Label
37:45 Balancing Your Label and Music Career
