Want to know how one of dance music's biggest stars built a movement through vulnerability? In this special Miami Music Week episode, James Hype and Tita Lau reveal the counterintuitive strategies behind their massive online communities and why authenticity trumps "cool factor" every time.
From being called "cringe" to having fake news articles written about him, James has faced every form of criticism possible - yet he's built a following of millions by deliberately showcasing the struggles behind his success. Meanwhile, Tita has cultivated a YouTube community of 200,000+ through consistent live streams that prioritize connection over performance.
Key Takeaways:
- Why showcasing your struggles creates stronger connections than highlighting success
- How to find your place on the spectrum between "cool" and "cringe"
- The truth about criticism and why polarizing content builds stronger communities
- Why social media might be equally as important as music in 2025
- How to build global communities through live streaming
- The importance of representation and diversity in lineups
- Practical content strategies that work even without millions of followers
- Why documenting your journey creates powerful storytelling opportunities
Ready to level up your music career? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: https://patreon.com/oliviamancuso
Six weeks of consistent TikTok content connected me with one of the biggest DJs in the world. What could happen if you started today?
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Video Editor/Audio Engineer: James Fixx
00:00 The Importance of Social Media for Artists
02:36 Vulnerability and Authenticity in Storytelling
07:57 Handling Criticism and Embracing Polarization
11:59 The Evolution of Content Strategy
16:11 Building Community Through Live Streaming
18:08 Representation and Diversity in the Music Industry
20:02 The Power of Vulnerability and Consistency
