How do you slide into DMs and ACTUALLY get results?
This episode of Elevated Frequencies features Austin The Manager with Black 17 Media, who turns DMs into music opportunities.
As an artist manager and digital marketing mogul, Austin reveals how authentic engagement and strategic content creation are key to thriving in today’s digital music landscape.
In this episode, we dive into:
* Mastering DM Etiquette: Austin shares his personal success story with DMs, including the strategic approach that landed him on this show! Learn the do’s and don’ts to make genuine connections without stepping over the line.
* The Power of Short-Form Content: Discover how platforms like YouTube Shorts can be used effectively to catch the eye of industry leaders and grow your audience.
* Building Lasting Relationships: Unpack the importance of nurturing connections within the music industry for long-term success.
* Consistency and Patience: Why these virtues are non-negotiable in your marketing strategy.
* Adaptive Marketing Strategies: Gain insights on staying relevant by continuously adapting and improving your approach to digital marketing.
Why This Matters: In a digital era where everyone is vying for attention, Austin's tactics provide a roadmap to cut through the noise. His advice isn’t just theoretical—it’s a proven formula that has propelled artists from obscurity to the spotlight by leveraging the power of networking and smart content.
Don’t miss your chance to connect at the upcoming Chicago Music Nexus. Use the code “podcast” for $30 off your ticket: www.chicagomusicnexus.com
Ready to dive deeper? Join my Patreon for ongoing access to business and branding insights that can revolutionize your approach to the music industry: https://patreon.com/oliviamancuso
Follow Austin: https://www.instagram.com/austinthemanager/
00:00 Introduction and the Importance of Consistency in Marketing
13:25 Building Relationships and Networking via DMs
21:30 Utilizing Trades and Complementary Skill Sets
29:14 The Power of Short-Form Content and YouTube Shorts
42:02 Music Marketing Trends for 2025: Staying Informed and Adapting
