Grammy Award winning producer, Nitti, aka Nitti Gritti, half of Side Piece, and half of Say My Nitti, joins me today to talk about how he achieves high level success without burnout. This episode of Elevated Frequencies is a must-listen for anyone looking for the push to invest in their entrepreneurial goals.
Nitti explains his philosophy in being a social media maven, active on multiple social platforms while still managing the creative side of his business. As an entrepreneur, he manages to balance it all with the help of a skilled team. Knowing how to delegate and relinquish control when needed has allowed Nitti to focus on the music.
We talked about the financial investment needed to fuel growth. As a seasoned artist, Nitti has reinvested in his business multiple times. However, especially in the beginning, new artists must find comfort in financially backing their dreams. Not only is it essential to fuel projects, but it also adds a layer of accountability to the work.
Nitti's expert social media presence is one to note. He purposefully dedicates time to create content with clarity, resulting in relevant and entertaining posts that speak directly to his growing audience. In our conversation, he gives his actionable tips on how to strategize content that aligns with his personal brand.
Part of Nitti's branding ethos is reinvention and experimentation. He switches up his inspirations and style of content creation, which often helps him push through bouts of creative block. He emphasizes the importance of creating for yourself and avoiding comparison to other artists.
Nitti leans into setting intentions aloud as an act of visualization, while staying alert and receptive to signs from the universe. His story demonstrates the power of mindset.
Tune into Elevated Frequencies for an inspiring journey of growth with Nitti, and find tips for artists looking to build their brand, regardless of your field or career stage.
Follow Nitti: https://www.instagram.com/nittimusic/?hl=en
Want me to interview a specific artist? Let me know in the comments.
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00:00 Introduction to Nitti
01:21 Grammy Award Winning Experience
02:09 The Entrepreneurship Side of Music
04:20 Building a Trusted Support System
07:35 Reinvesting in Your Business
09:12 Nitti's Approach to Content Creation
12:30 Cohesive Branding for Artists
15:20 Reinventing When Faced with Creative Block
17:41 Figuring Out Your Personal Brand
23:06 Paying Attention to the Opportunities Around You
27:09 Surrounding Yourself with Uplifting Energy
27:53 Nitti's Future Music Plans
