Producers: are you missing out on a major revenue stream?
In this episode of Elevated Frequencies, Celia Rose, co-founder of the boutique sync licensing agency What Up Pitches, demystifies the lucrative world of sync licensing. Celia breaks down how this underutilized strategy can transform tracks into a significant source of income by aligning them with TV, film, and ad placements.
In this episode, we cover:
-Sync Licensing 101: Celia explains the basics of sync licensing, from creating custom music for TV, films, and ads to curating an artist’s catalog for media placements.
-The Song Lottery: Learn why producing a high volume of tracks increases your odds of sync success, with each song acting as a "lottery ticket" for potential placements.
-Navigating Contracts: Gain insight into the crucial aspects of sync deals, including the pitfalls of exclusive contracts and the importance of understanding terms and conditions.
-Writing for Sync: Discover the unique approach to composing music that appeals specifically to sync opportunities, differentiating it from traditional track production.
-Maximizing Your Catalog: Celia discusses how artists can leverage their existing, unused tracks as assets in the sync world.
-Building Industry Relationships: Strategies for connecting with sync agencies and the value of attending industry events to expand your knowledge and network.
Why This Matters: Sync licensing isn’t just a side hustle—it’s a substantial opportunity to fund your passion projects and sustain your musical career. With potential payouts of more than $100,000+ for a single ad placement, understanding sync could be your ticket to financial stability, enabling you to balance artistry with income.
Are you leveraging every opportunity in your music career? Join us at Chicago Music Nexus and connect with industry pioneers like Celia (literally - she's a panelist!) to learn how you can elevate your music business strategy. Secure your spot now: www.chicagomusicnexus.com. The code "PODCAST" gets you $30 off your ticket for a limited time.
Elevate your career with actionable insights from music industry experts. Explore more strategies on Patreon, where we dive deep into the business side of music. Start enhancing your understanding today: https://patreon.com/oliviamancuso__
Olivia's Instagram: www.instagram.com/oliviamancuso__
The next Listening Fiesta is on 9/26, and it's free! Find it here: https://www.whatuppitches.com/
00:00 The Importance of Sync Licensing for Artists
03:07 What Do Boutique Sync Licensing Agencies Do?
05:57 Navigating the Sync Licensing Process
09:12 The Role of Education in Sync Licensing
12:04 Red Flags in Licensing Contracts
14:54 Strategies for Successful Sync Licensing
18:12 The Financial Potential of Sync Licensing
21:08 Building Relationships in the Music Industry
24:02 Creating Music with Sync in Mind
26:50 The Journey to Sync Licensing Success
30:03 Final Thoughts and Opportunities for Artists
