Want to know why most DJs struggle to make a living while others build sustainable careers? In this special episode from Chicago Music Nexus, a powerhouse panel of industry experts breaks down the revenue streams you're probably missing and the mindset shifts needed to monetize your brand effectively.
From sync licensing deals worth $80,000 to building academies and D2C revenue streams, our panel reveals how thinking beyond gigs could transform your financial reality in dance music. If you're tired of struggling to make ends meet in this industry, this conversation is your wake-up call.
Key Takeaways:
-Why relying solely on gigs is a dangerous game
-How to identify and leverage your unique value
-The truth about building multiple revenue streams
-Real numbers: What's possible beyond performing
-Why your personal brand matters more than ever
-Practical steps to start monetizing your expertise
-How to build sustainable income in dance music
🎫 EXCLUSIVE ANNOUNCEMENT: Year One loyalty tickets for Chicago Music Nexus 2025 dropping soon! Follow @chicagomusicnexus for first access to early bird pricing and exclusive perks.
Ready to level up your music career? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: https://patreon.com/oliviamancuso
Featured Experts: Mike Salvione, Celia Rose - What Up Pitches! Anj Fayemi - Rivet App
Don't let another year go by struggling to make money in music. Hit play now to learn how to turn your passion into profit.
Connect with me: @oliviamancuso__
Video Editor/Audio Engineer: James Fixx
00:00 Introduction to Chicago Music Nexus
06:02 Monetizing Your Personal Brand
11:58 The Importance of a Strong Brand
18:00 Exploring Revenue Streams Beyond Gigs
23:56 The Need for Diversification in Revenue
25:08 Building a Brand Beyond Music
27:36 The Importance of Relationships in the Industry
28:37 Monetizing Your Fanbase Authentically
30:01 Creating Value Before Selling
32:02 Navigating Networking and Value Exchange
33:44 Challenges in Monetizing Your Brand
37:04 Best Practices for Merchandising in 2025
40:35 Maintaining Authenticity Throughout Your Career
41:51 Transitioning to Full-Time Creative Work
45:48 Defining Your Brand Beyond Aesthetics
