How can authentic branding help make music into your full time career? How can you build a sharp brand image while leaving room for artistic growth and exploration? Discover how developing your brand to align with your genuine self can propel your creative passion into a full time career. Cloverdale’s story of self expression and branding strategy is a must listen for artists looking to grow their music business.
In this episode, we discuss:
- Unveiling the liberating power of staying true to your artistic identity, transcending genre constraints.
- Building social media credibility by embracing a less curated, more authentic online presence.
- Empowering fellow artists through community building and sharing valuable insights.
- Strategic financial management for pursuing a dream career, as exemplified by Cloverdale's frugal approach.
Cloverdale is a DJ and producer known for taking risks, blending music genres, and empowering others to embrace their authentic selves. Named one of Dancing Astronaut’s and Your EDM’s Artists to Watch, Cloverdale is known for his high-octane house style in both his own tracks and those released by his label, Vibrancy. Previously seen at EDC Las Vegas and Vibrancy Festival, you can next catch Cloverdale at the Montreal Lights Festival.
Follow Cloverdale: https://www.instagram.com/itscloverdale/?hl=en
Want me to interview a specific artist? Let me know in the comments.
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00:00 Intro to Cloverdale
02:04 Authenticity in Music Production
06:01 Experimenting in Different Musical Genres
07:24 Recognizing Influences from Other Types of Music
09:12 Making Music For Yourself
10:06 How to Present Yourself Online
11:33 Building Credibility and Trust with Fans
13:15 Knowledge Sharing in the Music Community
15:50 Transitioning to Full-Time Music Career
22:00 Financial and Time Commitments to Actualizing Your Dream Career
24:34 Reinvesting in Growth
26:34 Building a Community
29:30 Social Presence as a Form of Credibility
30:32 The Empowerment of Self-Releasing Music
34:15 Avoiding the Draw of Vanity Metrics
37:40 Is Releasing with a Label Important to You?
