Do you think a manager is your all-in-one solution in the music industry? Let's set the record straight. In this enlightening episode, I chat with Corynne Burrows, the founder and CEO of Midas Touch MGMT, where we dive into what managers truly look for when scouting new talent.
Corynne demystifies the role of a manager and underscores the essential skills artists must already have polished before teaming up with a management team.
In our discussion, we tackle personal branding, fan engagement, and the continuous efforts required from both artists and managers to ensure success. Corynne highlights:
-The importance of artists being proactive and knowledgeable in building their brand and network.
-How crucial it is to authentically engage your audience and maintain consistent content.
-The balance needed between artistic integrity and business acumen to thrive in this competitive industry.
Exclusive on Patreon: Dive deeper into our discussion on crisis management, where Corynne shares her strategies for handling public scrutiny and maintaining an artist's reputation when old tweets resurface or accusations fly.
Join us at the upcoming Chicago Music Nexus, where you can connect with industry leaders like Corynne and gain firsthand insights into the business dynamics of music management. Use code PODCAST for $30 off your pass: www.chicagomusicnexus.com
Elevate your career with targeted business and branding tips on Patreon, where exclusive content starts at just $5/month: https://patreon.com/oliviamancuso
Connect with Olivia: https://instagram.com/oliviamancuso__
Video Editor/Audio Engineer: James Fixx
00:00 The Importance of Attention in the Music Industry
03:00 Understanding Artist Management
05:47 Misconceptions About Management
09:12 The Role of a Manager
11:58 Finding and Attracting Talent
15:13 Building a Personal Brand
17:58 The Necessity of Delegation
20:46 Negotiation and Advocacy in the Industry
23:59 The Reality of Artist Relationships
27:13 The Balance of Art and Commerce
29:54 Engaging and Retaining Fans
33:06 The Power of Authentic Storytelling
35:54 Networking and Building Relationships
38:47 Traits of Successful Artists
