What can a strong PR strategy do for your music career? When is the right time to add a PR expert to your artist team? How can PR help refine your artist brand identity?
Watch this episode to learn how PR maven Franz Hilberath recommends you build your brand. His tips aim to not only grow your career but maintain your integrity and connection to your audience at the same time. Franz is a panelist at the upcoming Chicago Music Nexus, where artists will get a chance to talk directly to him. Presale tickets go live on June 21, 2024: https://docs.google.com/forms/d/1RKKnuXzVFFPxG2PddgmDXEkCtj9H6PZRycEKCeAGDY8/viewform?edit_requested=true#responses
In our exclusive Patreon clip, Franz explains top 40 artists' recent PR strategies. We discussed Billie Eilish's new album promotion, Kendrick Lamar's smart and subtle marketing for his diss tracks, and other artists who have dipped their toes in EDM (Beyonce, Drake). Join my Patreon at the link below for business and branding tips to take your DJ career to the next level. Tiers start as low as $5 a month for a limited time.
In this episode, we cover:
- How a PR strategy can support your music career
- How to build a PR story that audiences relate to
- The value of a niche, engaged audience over viral numbers
Franz Hilberath is a writer, publicist, artist manager, and editor/founder of MP3 MAG. His byline spans live event coverage, music reviews, and interviews with innovators such as ODESZA, Marc Rebillet, RUFUS DU SOL, Lee “Scratch” Perry, GRiZ, & SOFI TUKKER. Franz works as an independent publicist (Franz.mp3), representing true creatives and esteemed labels such as Zeds Dead (Deadbeats), Shaq (Diesel), Gravitas Recordings, Mersiv (MorFlo Records), Night Tales (Ultra Records), and more.
Follow Franz: https://www.instagram.com/franzmp3/?hl=en
Want me to interview a specific artist? Let me know in the comments.
Join my Patreon and get exclusive access to branding and business resources for your artist journey: https://patreon.com/oliviamancuso
Instagram: https://www.instagram.com/oliviamancuso__/
00:00 Intro to Franz Hilberath
03:03 PR in dance music
07:20 How is PR different from social media promotion?
10:15 Knowing your music brand
13:15 Crafting a brand story
19:00 When should you add PR to your team?
21:20 Investment in PR
24:09 The importance of organic PR placements
28:32 The underrated value of a small social audience
31:28 Comparing your success to others
34:00 The future of music PR
38:04 Must-read books for artists
42:15 Refining your brand
